Business Card
Graphic Design
This project involved designing a business card and membership card for Pyralume, an indie filmmaking platform. The design aimed to create a professional and visually appealing representation of the brand while reflecting its unique identity and values.
Problem
Pyralume needed physical marketing materials to support its beta launch and increase user sign-ups. The existing brand identity was primarily digital, with no structured print assets for outreach or event-based promotion.
Goal
Design print materials that extend the Pyralume brand into physical spaces, communicate the platform's value quickly, and drive user acquisition through QR-based sign-ups.
Approach
Designed a 6×4-inch membership card and a matching business card aligned with Pyralume's dark, cinematic visual identity. Explored multiple layout directions focusing on hierarchy, readability, and brand expression.
Result
Delivered print-ready membership and business card designs that strengthened Pyralume's brand identity while supporting user acquisition through QR-driven sign-ups and consistent visual branding.
A structured set of visual guidelines was created to maintain consistency in spacing, typography, and hierarchy while preserving Pyralume's cinematic brand language.
Iterated on multiple compositions to balance strong visual storytelling with clear call-to-action elements such as QR codes, website links, and social media handles. The final designs function as both promotional materials and recognizable extensions of the Pyralume brand.
Designing both digital and print assets for Pyralume helped reinforce a consistent brand identity and supported the platform's transition toward launch and user growth.
